What we collect, and what we do with it

What we do not ask

Two questions used to be here and are not any more. We asked for your gender, and how you would like partners described — both optional, both named on this page as serving a stated purpose.

Neither purpose was ever implemented. Nothing read either answer. The gender was meant for Ashtakoot, which reads one person as the bride and the other as the groom; but a gender is not that question. Our matching page asks it directly, on its own form and only for that purpose — and it is optional: choose no roles and the match is read both ways round. And nothing we write says “your wife” or “your husband” to anybody — everyone gets “your partner” — so the second answer selected the behaviour you were already getting.

So we stopped asking. Collecting sensitive information for a purpose you do not serve is the thing data-protection law is most clearly about, and a notice describing behaviour the software does not have is worse than no notice. If a feature ever needs either answer, we will ask then, and this page will say so before we do.

We have never asked for your caste, your religion, your income or your address, and there is nowhere to enter any of them.

Signing in is the one exception. The first screen of your chart needs no sign-in. The rest of it does, and so does saving it, because something has to recognise you when you come back. You sign in with your Google account. Google tells us your account’s id, your email address and your name. We keep the email and the name, encrypted on our server, to run your account and to greet you by name; the id we keep only as a one-way keyed code. We never ask Google for your photo, your contacts or anything else in your Google account. Where we offer sign-in by phone, the number is kept as a one-way keyed hash, never the number itself.

What you give us

• Your name at birth, and optionally the name you use today. Numerology is worked out from the letters, so without it those sections cannot be computed at all.
• Your date of birth, and your time of birth if you know it. If you do not, say so — we compute only what can honestly be known without it, and tell you what is missing.
• Your place of birth, which we resolve to coordinates and a timezone so the sky can be reconstructed for that spot.
• Anything you type in the “what is happening in your life” box, which is optional and can be left empty.

There is no password, and there never will be one. Reading a chart asks for nothing but the birth details it is computed from.

When you sign in with Google, as described above, we keep your email address and your name, the date you joined, when you last signed in and how many times, and which charts you saved. We also note how your first visit reached us: one word for the kind of site or app, such as “instagram” or “google”, and the name of our own campaign if the link you followed carried one. That tells us which of our posts and ads bring people; it is never the address of the page you came from. We also keep a record of what you agreed to and when (signing up, saving each chart, and email updates if you ask for them), because the law asks us to be able to show your consent. Your account details are seen by you and by the person who runs this site, who uses them only to run it. We email you only about your account. We send updates only if you turn them on in your account, and you can turn them off there at any time. We have never asked for your caste, your religion, your income or your address, and we do not record your IP address or your device.

What we do with it

Your birth details are used once, to compute your chart and your numbers, and then to render your report. The computation happens on our own server using the Swiss Ephemeris — no astrology service anywhere else sees your details.

The written summary is generated by Anthropic’s Claude. This is the one part where something leaves our server, so it is worth being precise about what goes:

• What is sent: derived chart facts, already written out as sentences — the sign a planet is in, the house it occupies, which period is running. Plus whatever you typed in the free-text box, if you typed anything.
• What is not sent: your name, your date of birth, your time of birth, your place of birth and the coordinates. The code refuses to build a fact sheet that contains any of them, and that refusal is tested. It is tested for a gender and a partner preference too, even though neither is collected any longer, so that reintroducing either cannot quietly reach the model.

So the model writes about a chart without being told whose it is — unless you put something identifying into the free-text box yourself. Bear that in mind when you write there.

How long we keep it

Twenty-four hours, unless you ask otherwise. Your chart and the details behind it are stored on our server so the link keeps working while you read it, and are then deleted. There is no archive and no backup of them. After that the link stops working, and we cannot recover the chart because we no longer have it.

Every report carries a button that saves it to your charts. Pressing it removes the expiry, and your birth details stay until you delete them — which is a real change in what we hold about you, so it only happens if you ask. Nothing is kept by default, and nothing is kept because you forgot to opt out.

Saving a chart asks you to sign in, because something has to recognise you when you come back for it. Signing in from a chart’s first screen saves that chart too, and the button says so. Your charts are never sent anywhere: they are listed to you and to nobody else. Your account, its email and name, and its saved charts are kept until you delete them.

Everything of yours is in one place at your charts: a copy of all of it to download, and a single button that deletes the charts, the readings and the account together. Neither asks you why, and the deletion has nothing to restore from.

Encryption at rest. Your birth details are encrypted in our database with a key held outside it, so a copy of the database alone does not read them.

A kept report carries a Delete this chart now button, as does every row of your chart list. It deletes immediately and completely: the row is gone, and with it the date, the time, the place and the name. Withdrawing is meant to be exactly as easy as agreeing was, which is one button either way.

Because we asked for consent in two parts, you can withdraw it in two. If a summary was written and you would rather it had not been, Delete the written summary removes the prose and leaves the chart untouched — and it will not be written again. Otherwise the only way to take back one of the two yeses would be to destroy both, which would make asking separately a pretence.

Who else sees it

Nobody, with four exceptions, all of which are listed here rather than buried:

• Anthropic, who run the model that writes your summary, receive what is described above. They do not receive your identity.
• Hostinger, who host the server in Mumbai where the computation runs.
• Google, if you sign in with it, learns that you signed in to Simply Divine: it shows you the screen where you choose your account. It does not receive your birth details or your charts.
• Google, through Google Analytics, receives the visit counts described below. It does not receive your birth details or your chart.

We do not sell anything to anyone and we share nothing with data brokers.

We count visits with Google Analytics. On our public pages your browser loads Google Analytics. It is told which page you opened — the address with everything but the page itself removed from it — roughly where you are, which Google works out from your connection, and what kind of device and browser you use. We use it to see which pages people find useful and where they give up. It does not receive your name, your birth details, your chart or anything you typed, and Google's advertising features are switched off for it: no ad personalisation, and no linking of your visit to a Google account.

It never loads where your details are. Not on your chart or your reading, not on any of their sections, not on a compatibility reading, not on the pages you see when signed in, and not on a page whose address holds a birth date — the Moon and sign finders put the date you enter in the address — or the id of a chart.

You can turn it off. If your browser sends the Global Privacy Control signal, it does not load at all. Or use this button, which remembers your choice in this browser:

Beyond that, your browser contacts no one else. The typefaces are served from this server rather than from Google Fonts, which is the usual way a site like this quietly sends every visitor's IP address to a third party on every page load. They are not sent to us for any purpose beyond serving the page, and the site's content policy forbids the browser from loading a font, a script, a style or an image from any other origin than the ones named above and, when you pay, Razorpay.

What we count

We do count how the site is used, because otherwise we cannot tell which step of the form people give up on, or whether a change made things better or worse. It is worth being exact about what that means here, since “analytics” usually means something worse.

• What is recorded: which page was opened, which step of the form was reached, which step produced an error and which kind, whether the AI summary was accepted or declined, and how many milliseconds something took.
• What is not: your name, your birth date, your birth time, your place, your chart link, and your IP address. The server keeps a fixed list of the events it accepts and throws away anything else, so there is no field for those to travel in.
• One cookie, and only if you asked for one. Signing in sets a cookie that says which account you are and nothing else — no name, no number, nothing about your chart. It is signed, so it cannot be edited into somebody else’s, and signing out removes it. While you sign in with Google a second cookie lives for ten minutes, to check that the sign-in coming back from Google is the one you started; it is deleted when you arrive. If you have not signed in there is no cookie at all: the funnel measurement uses a random identifier in your browser’s session storage, which is never sent in a request header, disappears when you close the tab, and cannot recognise you on a later visit.

It goes to a file on our own server. No third party receives it.

We also record roughly where you arrived from — whether it was a search engine, a social app, or a link someone sent you — reduced to a single word before it leaves your browser. The address of the page you came from is never sent to us, because a search result address can contain the words someone typed into the search box, and those are words written by a person.

Separately, the web server keeps an access log, as every web server does. It records the time, the method, the path, the status and how long the request took, and it is deleted after two days. We have configured it not to record your IP address, because the alternative is a file that pairs an address with the chart links it opened — and we would rather not hold that. This is the one place your chart link appears in a log, and it appears there without anything identifying beside it.

Our server also counts page views: for each page and day, how many times it was sent to a person and how many times to a search engine or other bot. That count is all that is kept — no address, no cookie, no browser details. The browser’s description is read once to tell a person from a bot and then dropped, and the private part of a chart or reading link is replaced before anything is counted.

If you send us feedback, we keep what you wrote, the page you were on (its path, never its query string) and, only if you give one, a way to reply. We read it ourselves, use the contact only to answer you, and delete the message after a year, or sooner if you ask.

One thing most sites would not tell you

Astrology attracts people who are having a hard time, and sometimes people in real distress. Every message typed into the free-text box is checked for signs of self-harm before anything answers it. If it matches, we do not generate a reading — we show crisis helpline numbers instead, and no model is contacted at all.

They are these, and you do not have to type anything into this site to be given them. Tele-MANAS: 14416, free and around the clock. KIRAN: 1800-599-0019.

When that happens we write one line to a review log so a person can check the system responded properly. That line records the phrase that matched and the time, not your whole message and not your name. We would rather tell you this than have you discover it.

Your rights

Under India’s Digital Personal Data Protection Act 2023 you can ask what we hold about you, ask for it to be corrected, and ask for it to be deleted. In practice the answer to the first is usually “nothing”, because it was deleted within a day of your visit.

If your chart is still within its twenty-four hours and you want it gone sooner, write to us with the link and we will delete it. If you have an account, your account page lets you download everything we hold about you or delete all of it at once.

Age

Simply Divine is for people aged 18 and over. We do not cast a chart for a birth date less than eighteen years ago, and the check runs on our server, not just in your browser.

The Act treats everyone under 18 as a child and requires a parent’s verified consent before a child’s data may be processed, along with an outright ban on tracking or profiling them. Doing that properly is a substantial piece of work, and until it exists the honest answer is not to offer charts for minors at all.

Contact

For anything on this page, including a deletion request or a complaint, write to support@simplydivine.in.

This notice describes how the system actually behaves, and it has not yet been reviewed by a lawyer. If you are relying on it for something that matters, say so and we will get it reviewed properly.